Apple teased Google's US $ 900 million Project

Apple teased Google's US $ 900 million Project

Two technology giants in the United States, Apple and Google, are involved in a mockery war. Is Apple who began to mock Google through the billboard. The company with the bitten apple logo mocked Google's smart city project in Toronto, Canada.

Reporting from the HotHardware site, Monday, July 8, 2019, Apple mocked Sidewalk Labs, a subsidiary of Alphabet who is also the parent of Google, which plans to build a new generation urban settlement.

The billboard with the iPhone image reads, We're in the business of staying out of yours. Privacy.
That's iPhone (We are in a business that will be far from you. Privacy. That's an iPhone). Through this tagline, Apple emphasizes that they really prioritize the user's personal data.

This is in stark contrast to the Sidewalk Labs project, which actually promises housing at low prices. However, on the other hand, they collected a lot of data from residents who later lived in the housing.

The Sidewalk Labs project budget is estimated at US $ 900 million. These data are collected through cameras and Internet of Things (IoT) sensors installed in the settlement.

In addition, the two technologies are continuously recording life habits, and utilizing the user's personal data to plan various things in the development of smart cities.

Apple's personal data protection campaign first appeared in Las Vegas, United States, precisely during the Consumer Electronic Show (CES) this year.

At that time, Apple installed billboards that read, what happened to your iPhone stays on your iPhone, which is a play on what happens in Vegas stays in Vegas.

In June 2019, Chief Executive of Sidewalk Labs, Dan Doctoroff claimed that they would create a new mode of inclusive growth, where advanced technology and urban design think forward to reach ambitious goals in increasing every thing for life.

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